surprise!

welcome to east willow studios

personal.passionate.design.

services

I would LOVE to work with you!

I can help you with…

web
print
content
marketing
strategy

Often these categories overlap and projects may take bits and pieces from a variety of places. This might include other people as well. I say Fantastic!  - if it takes a team to best serve your needs let’s put that team together.

If you have something you want to do and you have a feeling I might be able to help then get in touch. At the very least it is always nice to meet new people (and to connect with old friends).

My commitment to you and to myself is simple – be as honest and hardworking as I can be in the service of your goals. Simple. personal.passionate. design.

web

I design and develop websites in WordPress. WordPress is a fabulous tool and we can work together to make it really work for your needs.

Whether you need a new site or the redesign of an existing site, I can help you to have a great product that will fit your budget. Maybe you aren’t even sure you want or need a website…let’s talk! I promise to only recommend solutions that make sense for your needs and the decisions are always yours.

Also, WordPress allows you to actually maintain and update your own content – this can be a really attractive option for some.

Sites can start as low as $450 depending on needs.

print

Need a new business card? Flyer? Brochure? Banner? Want to have nice looking materials that are consistent with your ‘brand’ without it costing a fortune? I can create some really great looking print materials for you.

Do you have a logo? Want one? Logo design is challenging but having a logo you love can be really awesome! Let’s talk!

The other part of print is….well…printing. There are some super budget friendly online options now (VistaPrint, OvernightPrints, mpix) that I’ve had really good luck with. And of course local printing houses still exist and can sometimes be the best option. Managing the production of materials takes some doing and that’s doing I’ve done!

Costs vary by project.

content

Content, content, content. Whether it is simple editing of your blog posts or ghost writing your newsletter, I can help you to develop that *unique voice* in your written communications.

What about audio? Or event better – video? It is really possible to create content on a budget. And it is FUN too!

What about SEO (Search Engine Optimization)? Oh, the holy grail of being first on google search. This is a dark art to be sure and something I’m just beginning to learn about but it could be an interesting adventure to learn together!

Costs vary by project.

marketing

There is ALOT of information coming at us all the time. How can you stand out? Is it necessary to spend all your time on Facebook and Twitter in order to get noticed? Do you even have to go there? With so many options it can be really hard to know what to do. And then, how do you know what’s working?

I’m still very much learning about this myself so for right now I can offer you a 2-hour marketing ‘brainstorm’ session ($100) where we lay it all out and see what sticks. From there, we can decide how we might want to move forward to work together.

strategy

Do you have big ideas but sometimes struggle to figure out how to turn those into something real in the world? Do have a message you want to spread but get overwhelmed thinking about how you might do that?

I actually LOVE just sitting down and talking thru your stuff – your ideas – your business – your biggest, brightest ideas…and then mapping out how you might proceed.

Right now I’m offering a 2 1/2 hour strategy session that includes pre-session “warm up” questions and a post-session write-up that can help keep you grounded and excited about the future. Cost for this session is currently only $100! We can do this in-person or voice/video call.

 

contact let's talk

phone: 630.220.0063

email: kim@eastwillowstudios.com

I live and work in the Western Suburbs of Chicago but it turns out that there is some pretty fancy technology now that makes that pretty irrelevant!

Thanks!

If it’s easier – you can just fill this form out and I’ll contact you. Thanks!

 

 

Personal. Passionate. Design. philosophy

I came up with these three words to be the ‘tagline’ for east willow studios almost a year ago. They have been hanging on my fridge (in sketch form) since then. There have been times when I’ve thought about changing them, but somehow they really really fit.

 

Personal : I really mean this – I like to care about your projects. It isn’t about just a transaction, it is about actually honestly doing something together. I got this feedback from a client – she really captures what I’m talking about — “It didn’t feel like work, it was like friends playing together.”  That’s the deal. This work isn’t about “all business” – it’s personal – and why not? The world has enough ‘not so personal’ stuff in it already.

 

 

Passionate : Here is a definition of passionate – from the wonder that is google: Showing or caused by strong feelings or a strong belief.  Enthusiasm, belief in your project and our shared work together. Excitement, laughter, fun.  Passionate!

 

 

Design : A long time ago I was reading about design and came upon the idea that really, design is about solving problems. Design is also ‘on purpose’ – it is thoughtful and done for specific reasons. I love design, the whole idea of it feels pretty much perfect. And whenever I’m struggling to figure out what in the heck I’m doing, what I’m really about, in the end it is design – it is about solving problems.

about me

who I am

east willow studios is really just me, Kim LeClair. I've been dabbling around the edges of design for a long time. In 2012 I decided to dive in.

I read somewhere a long time ago that design is about solving problems. That may be over simplified and every designer might not agree but for me -- it fits. I enjoy new and different projects where there is something to be done - some actions I can take that will result in something new or better.

Potential and possibility are what I love most of all - along with variety. And people.

This is the great irony of my life (at least one of them...) -- the work I'm drawn to is work that happens solo, but the way I like to live is in partnership, alongside and engaged with others. But here is what I've found -- with my clients I GET BOTH! I get to work with someone - bouncing ideas and solutions around until we hit on one that fits just right. Then I can go away and create but always with the client in mind and with plenty of feedback. The result is something we can both love!

  • EMPLOYEE professional timeline

    1994 – BA in Psychology; decide to go to grad school

    1997 – MA in Psychology; decide to leave grad school; have acquired good technical skills

    1997 – 1999 – Work for local non-profit (People’s Resource Center); start to discover I love design

    1999 – 2004 – Work for local government (DuPage County Health Department); develop as technical trainer and analyst

    2004 – 2012 – Work for local healthcare provider group (DuPage Medical Group); develop strong technical skills; start thinking about design and creativity more and more

    2011 – Begin doing web design for free for friends

    2012 – Decide to leave full-time employment to explore design; start learning and building skills

    2013 – Officially launch east willow studios….here we go….

    full resume

     

     

what I can do

I can design for print. I primarily use the Adobe® suite of products for this purpose - with my strengths right now being in Photoshop and Illustrator. InDesign is next on the list to learn.

I can design for the web. The tool I primarily use is WordPress.

I can integrate across social media platforms allowing you to spread your message more easily.

I can help you figure out what your message is!

I can experiment and explore audio and video options with you. Video editing is so so fun (Thank you Todd for ever getting me started!)

I can think and brainstorm and strategize around your business goals.

I can help you with your technology questions - I may not know everything but I know enough to get to the next step.

I can develop and write content for you.

I can be your personal cheerleader (if you think this is silly, just think about how awesome it would be if you really had one!)

A couple more things - I took the photo above...

and....this is a super silly video we made - just for fun...there is sound here so you might want to check your volume...

kind words

THINGS PEOPLE SAY

...when she's in coaching mode, or any other mode now that I think about it, she has a sort of magical ability to see people and situations from the inside out. Which means that she will find the strengths, even if they've been buried so far down that they aren't even visible to the naked eye. You want her on your team.

- Robyn Norman, Parters in Mindful Living

...happened upon your website in my iPad travels at breakfast and must send you kudos! Your website is quite marvelous. Easy to use...easy to navigate & actually 'go back' without loosing the whole thing (like many poorly done ones do)...a delight to peruse. The whole site gives an impression of caring about PEOPLE energy and not a gimmicky one.

- feedback on Options for Ease

Just wanted to say I just stumbled upon the site redesign and really like it. Nice job!

- feedback from local newspaper editor on Shady Oaks camp redesign